ABOUT PULSE
Fiona Farrell is a Marketing Strategist and Chief Creative Officer with over 15 years of experience in executive advertising and senior marketing roles. Her leadership has driven transformative campaigns across sectors, from grocery retail to airports. She has led high-impact projects like the rebrand of Edmonton International Airport and, more recently, the Where Goodness is Golden campaign for Federated Co-op in Edmonton, earning a national reputation as a trusted partner for organizations navigating change.
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Fiona brings over 10 years of specialized experience in the food and restaurant industries in Western Canada, with focus on CPG and grocery retail marketing. Her passion for this space is reflected in the long-standing relationships she’s built with emerging food entrepreneurs, restaurant owners, producers, and national retailers. She understands the unique pressures of launching and growing a food brand and thrives in helping organizations bring their products and stories to market.
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Working directly with CEOs and leadership teams to develop marketing strategies aligned with business goals, Fiona then helps bring them to life. Whether leading campaigns or building internal marketing systems from the ground up, she and her team integrate seamlessly into client organizations to provide the support they need to grow.
She has led work for industry leaders such as Federated Co-op, Loblaws, and Sunterra Group of Companies, as well as respected organizations like Tajin Mexican Seasoning, Casa Bonita, Explore Edmonton, FamilySmart, Ontario Psychological Association, Ronald McDonald House Charities Alberta, Victim Services Toronto, and the Stollery Children’s Hospital Foundation.​
Fiona’s strength as a connector defines her leadership, bringing together ideas, people, and strategy to create work that moves the bottom line. She leads a senior team of experts across digital, development, creative, and PR and stakeholder relations, ensuring every project is executed with precision, heart, and purpose.
Samy Eid brings nearly 20 years of senior leadership experience, specializing in turnaround strategies and business transformation for multinational companies across Canada and internationally. Known for his ability to lead organizations through complex market shifts, Samy has a proven track record of unlocking growth, expanding into new markets, and driving multimillion-dollar revenue increases.
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As Pulse’s Executive Digital Director, Samy excels at designing and executing high-impact digital transformation, marketing, and business development strategies. His work has consistently delivered measurable results, increasing ARPU, improving profit margins, and capturing untapped market opportunities.
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With deep expertise spanning over 15 years in digital strategy and transformation, Samy has successfully applied his skills across a wide range of industries, including food and beverage, restaurants, technology, software, e-commerce, financial services, healthcare, telecommunications, manufacturing, consumer goods, travel, media, education, real estate, energy, non-profit, and government.
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Data-driven and relentlessly focused on results, Samy is known for benchmarking performance against industry-leading KPIs, ensuring every initiative delivers on growth, ROI, and long-term value.
Sarah McNaughton brings over a decade of experience leading social, PR and community engagement strategies for brands across a variety of industries. With a sharp eye for storytelling and a deep understanding of social relationships on digital platforms, she transforms brands into thriving online communities that drive real impact. Sarah ensures every client’s story is told with intention, sparking connection, inspiring action, and building lasting loyalty.
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Sarah specializes in turning engagement into measurable results. She elevates brands by bringing to life the people, values, and experiences that make each business unique. Her strategies go beyond surface-level likes, building trust, fostering conversations, and turning audiences into true brand advocates.
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Sarah’s background spans fitness, food and beverage, and consulting, giving her a unique lens on the power of personal connection. Whether working with food and beverage brands, beauty and wellness, real estate, body care, or non-profits, she blends creativity with strategy to ensure brands don’t just get noticed, they become indispensable voices in their communities.