Fiona Farrell is a Brand Strategist and Creative Director with over 20 years of experience in executive marketing and senior advertising roles. Her leadership has driven successful transformative campaigns across diverse industries, from grocery retail to nonprofits, including spearheading high-profile projects like the Edmonton International Airport rebrand.

 

Fiona has worked with leading organizations, including Federated Co-op, Loblaws, Sunterra Market, the Government of Alberta, Explore Edmonton, and Ronald McDonald House Alberta Charities, as well as nonprofits like Victim Services Toronto and the Stollery Children's Hospital Foundation.

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Fiona founded Pulse guided by the belief that meaningful connections drive success. Pulse is more than an agency—it’s a bridge between people and brands. Her unique strength as a connector defines her work—naturally uniting great ideas, talented people, and forward-thinking strategies to achieve extraordinary outcomes. At Pulse, Fiona leads a team of highly skilled experts in strategy, creative, digital, and social marketing, ensuring every project is crafted with precision and purpose.

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Fiona’s passion for creativity and connection extends into all aspects of her life—inspired by her children, the outdoors, fine dining, and travel. She brings this same energy and love for excellence into every brand Pulse touches, creating meaningful, lasting impact.