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ABOUT PULSE.

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Fiona Farrell is a Strategic Marketer and Creative Director with over 20 years of experience in executive advertising and senior marketing roles. Her leadership has driven successful transformative campaigns across a variety of complex industries, from grocery retail to airports, including spearheading high-profile projects like the Edmonton International Airport rebrand.

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Fiona helps organizations drive their business objectives by working directly with CEOs and leadership teams to shape and execute their marketing strategies. She has worked with industry leaders such as Federated Co-op, Loblaws, Sunterra Market, and the Government of Alberta, as well as non-profits like FamilySmart, Explore Edmonton, Ontario Psychological Association, Ronald McDonald House Alberta Charities, Victim Services Toronto, and the Stollery Children's Hospital Foundation.

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Fiona founded Pulse guided by the belief that meaningful connections drive success. Pulse is more than an agency—it’s a bridge between people and brands. Her unique strength as a connector defines her work—naturally uniting great ideas, talented people, and forward-thinking strategies to achieve extraordinary outcomes. At Pulse, Fiona leads a team of highly skilled experts in strategy, creative, digital, development and social marketing, ensuring every project is crafted with precision and purpose.

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Fiona’s passion for creativity and connection extends into all aspects of her life. She brings this same energy and love for excellence into every brand Pulse touches, creating meaningful, lasting impact.

 

A relentless creative and strategist, she’s fueled by hard work, her kids, and the pursuit of growth. An avid boxer and fitness enthusiast, she finds balance in the outdoors, movement, and pushing limits—both in business and in life.

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