ABOUT PULSE.
Fiona Farrell is a Marketing Strategist and Chief Creative Officer with over 20 years in executive advertising and senior marketing roles. Her leadership has shaped transformative campaigns across industries—from grocery retail and airports to non-profits and government. She has led complex projects like the rebrand of Edmonton International Airport, earning a national reputation as a trusted partner for organizations navigating change.
​
Fiona works directly with CEOs and leadership teams to develop marketing strategies aligned with business goals—and then helps bring them to life. Whether leading campaigns or building internal marketing systems from the ground up, she and her team integrate seamlessly into client organizations to provide the support they need to grow.
Fiona has led work for industry leaders such as Federated Co-op, Loblaws, Sunterra Market, and the Government of Alberta, as well as respected organizations like FamilySmart, Explore Edmonton, Ontario Psychological Association, Ronald McDonald House Charities Alberta, Victim Services Toronto, and the Stollery Children’s Hospital Foundation.​
Pulse was founded on the belief that connection drives growth. For Fiona, the most meaningful work starts with understanding people—their challenges, their goals, and what truly matters. Pulse helps brands show up with purpose through thoughtful strategy, creative storytelling, and work that builds lasting relationships, trust, and momentum.
​
Fiona’s strength as a connector defines her leadership—bringing together ideas, people, and strategy to create meaningful work. She leads a senior team of experts across creative, digital, development, media, stakeholder relations, and social, ensuring every project is executed with precision, heart, and purpose. Fiona is fueled by the pursuit of excellence, her three boys, and a passionate commitment to growth—in business and in life.
Samy Eid brings nearly 20 years of senior leadership experience, specializing in turnaround strategies and business transformation for multinational companies across Canada and internationally. Known for his ability to lead organizations through complex market shifts, Samy has a proven track record of unlocking growth, expanding into new markets, and driving multimillion-dollar revenue increases.
​
As Pulse’s Executive Digital Director, Samy excels at designing and executing high-impact digital transformation, marketing, and business development strategies. His work has consistently delivered measurable results—increasing ARPU, improving profit margins, and capturing untapped market opportunities.
​
With deep expertise spanning over 15 years in digital strategy and transformation, Samy has successfully applied his skills across a wide range of industries, including technology, software, e-commerce, financial services, healthcare, telecommunications, manufacturing, consumer goods, travel, media, education, real estate, energy, non-profit, and government.
​
Data-driven and relentlessly focused on results, Samy is known for benchmarking performance against industry-leading KPIs—ensuring every initiative delivers on growth, ROI, and long-term value.
As Engagement Director at Pulse, Sarah brings over a decade of experience leading social and community engagement strategies for brands across industries. With a sharp eye for storytelling and a deep understanding of digital platforms, she transforms brands into thriving online communities that drive real impact. Sarah ensures every client’s story is told with intention—sparking connection, inspiring action, and building lasting loyalty.
​
Sarah has a proven track record of turning engagement into measurable results. She elevates brands by bringing to life the people, values, and experiences that make each business unique. Her strategies go beyond surface-level likes—building trust, fostering conversations, and turning audiences into true brand advocates.
​
Sarah’s background spans fitness studio ownership, marketing, and consulting—giving her a unique lens on the power of personal connection. Whether working with food and beverage brands, beauty and wellness, real estate, body care, or non-profits, she blends creativity with strategy to ensure brands don’t just get noticed—they become indispensable voices in their communities.