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Industry: Food and Beverage
Services: Branding, Packaging, Collateral Design, Social Content
Casa Bonita, Canadian producer of organic corn tortilla chips and corn tortillas in yellow, white, and blue corn varieties, partnered with us to elevate their branding and enhance their presence in the consumer market. The challenge was to maintain the recognition of the existing Casa Bonita logo while building a comprehensive brand identity that effectively conveys the product's quality and variety.
Through visually captivating print materials and engaging digital and social content, we designed a campaign meant to engage and educate consumers about the product's features, particularly its organic and soft corn attributes.
Our collaboration with Casa Bonita extended beyond tortillas to showcase their diverse chips lineup. From their classic blue corn tortilla chips to their newly launched Smokey Chipotle flavour, Casa Bonita offers a range of organic tortilla chip varieties to satisfy every snacking preference.
We developed a comprehensive suite of sales sheets and distribution collateral that showcased Casa Bonita's diverse chip varieties and translated all material into French.
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