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Industry: Beverage - Lina's Private Label Water Trio
Service: Packaging and Can Design
When Lina’s Italian Market set out to create a premium, private-label spring water line in partnership with North Water, they turned to Pulse to bring the concept to life with a design as refreshing and elevated as the product itself. The result is a clean, beautifully crafted lineup of Acqua Naturale (Still), Acqua Frizzante (Sparkling), and Acqua Pesca Frizzante (Peach Sparkling) — each made with Canada’s purest high-alkaline spring water. Available exclusively at Lina’s, the collection was designed to complement the Italian market’s premium in-store experience while celebrating the purity of the product inside.
Pulse led the creative direction and packaging design, drawing inspiration from traditional Italian simplicity and modern minimalism. Elegant typography, refined colour palettes, and subtle details create a cohesive design system that feels both classic and contemporary. Each label is anchored by the tagline “Buona Salute!” — a timeless Italian toast to good health — reinforcing the connection to Lina’s heritage.
From concept through to production, Pulse helped Lina’s deliver a private-label product that not only looks beautiful on shelf but also enhances the brand experience for their customers — a true reflection of quality, tradition, and taste.
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