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Industry: Transportation and Travel - Airport
Services: Marketing Campaign Strategy and Execution
Although the Edmonton International airport had secured over 50 non-stop destinations, Edmontonians still saw EIA as a regional airport that always had to connect in Calgary. A staggering 750,000 people from the Capital Region had become accustomed to driving three hours south to fly out of Calgary International Airport each year.
The campaign helped EIA secure more new non-stop destinations and achieve unprecedented double-digit passenger growth rates as a result.
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