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Industry: Transportation and Travel - Airport
Services: Marketing Campaign Strategy and Execution
Although the Edmonton International airport had secured over 50 non-stop destinations, Edmontonians still saw EIA as a regional airport that always had to connect in Calgary. A staggering 750,000 people from the Capital Region had become accustomed to driving three hours south to fly out of Calgary International Airport each year.
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The campaign helped EIA secure more new non-stop destinations and achieve unprecedented double-digit passenger growth rates as a result.
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