Edmonton International Airport was Canada's fastest growing airport and it was looking for a new brand that reflected it's modern vision to become one of Canada's major international airports. The new brand underpinned a billion dollar expansion program and included a hotel and cargo hub for Western Canada.

We collaborated closely with the EIA executive team to develop a new positioning, identity, experience and brand for the airport and its tenants. A custom winged chevron, representing a more modern era in air service, is the primary mark. A series of gradients using a vibrant blue palette with deep navy and yellow accents work in tandem with a block typeface to complement the airport's commitment to customer service and modern technologies, like unmanned check-in kiosks and Nexus.

We extended the identity to the airports signage and architectural accents, including a huge outdoor mural on the main terminal windows. The new identity appears in everything from their website to construction hoarding.