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Industry: Grocery Retail
Services: Strategy, Brand Awareness, Campaign, Stakeholder Relations, Community Connections, Internal Communications
Federated Co-op faced a pressing need to modernize its brand perception in Edmonton and surrounding areas, addressing a lack of awareness and customer connection. As a cooperative grocery chain rooted in community values, Co-op sought to reintroduce itself to customers by showcasing its unique approach to community support, quality, and heritage. To stand out in a competitive marketplace, Co-op required a campaign that would deliver measurable impact while emphasizing its distinctive brand identity.
Cory Kimm Endorsement 1 of 8
The Good Stuff Radio
Pulse developed and launched the Where Goodness is Golden campaign, focusing on community engagement and brand awareness. This included a multi-channel approach utilizing high-impact tactics such as radio endorsements, digital out-of-home billboards, and targeted digital advertising. These platforms communicated Co-op’s core values, such as integrity, quality, and inclusivity, with bold, meaningful messaging designed to resonate with Edmontonians. To strengthen community ties, Pulse leveraged its expertise in public relations to foster relationships with key stakeholders, including Explore Edmonton and the City of Edmonton, ensuring Co-op’s message reached the right audiences.
The Where Goodness is Golden campaign successfully elevated Co-op’s brand presence in Edmonton, leading to significant engagement across digital platforms and strong click-through rates for targeted ads. Co-op’s alignment with local institutions reinforced its reputation as a community-focused brand. By fostering authentic connections with stakeholders and customers, the campaign not only enhanced Co-op’s visibility but also strengthened its position as a trusted partner within the community. This success demonstrates Pulse’s ability to craft campaigns that deliver both measurable results and enduring brand loyalty.
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