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Industry: Alcohol Beverage - Seltzer
Service: End-to-End Brand Development, Packaging and Can Design
Alley Kat Brewing Company is Edmonton's oldest craft brewery, making unique, award-winning seasonal blends of craft beer since 1995. So, when they came to us with a name, SEVEN, for their new craft hard seltzer, we were excited to dive into the world of hard seltzer beverages with one of Alberta's legendary breweries. In this case, we were asked to create an identity and packaging system for the new hard seltzer.
We focused on the packaging of the mix box which would anchor the launch of SEVEN into the market. We focused on the crystal-clear properties of SEVEN Hard Seltzer and wrapped the design around the box so that it told a story even when the boxes are stacked.
There are a lot of choices on the shelves when it comes to hard seltzers. We focused the brand and the logo mark around the crystal-clear properties of SEVEN Hard Seltzer and created three individual designs for each of the flavours.
The brand was extended across all digital touchpoints, including the new SEVEN website.
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