We build connections between people and brands.
Federated Co-op
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Strategy & Consulting​
Led market strategy in Edmonton, launching a grassroots campaign during K-Days in partnership with Explore Edmonton and the Premier’s Office to strengthen brand presence and align with key government stakeholders.
Casa Bonita & Tajin​
Brand Packaging Design​
Led the packaging design and retail adaptation of co-branded tortilla chips for the Canadian market, aligning Casa Bonita and Tajín for a successful launch on national grocery retailer shelves.
Alley Kat Brewing Company
Brand Development
Built the brand from the ground up, from visual identity and positioning to packaging and voice, launching a bold new seltzer for Alberta’s craft beverage market.
Victim Services Toronto & Loblaws
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Campaign Development
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Created a safety awareness campaign for VST, Loblaws, and Toronto Police, including discreet in-store messaging, staff training materials, and stakeholder-aligned creative.​​
Sunterra Market
Digital Platforms
Led the launch of Sunterra’s first e-commerce website and app, helping bring the brand online with full product integration, delivery capability, and loyalty alignment, transforming how customers shop and connect with the brand.
FamilySmart
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Community & Engagement
Built a national campaign and platform to help families and schools spark everyday conversations that support youth mental health and connection.
